Ready to shop ‘til you drop? — is the question social media marketing agencies ask, not answer, in our marketing campaigns for Black Friday 2024.
People will hound physical and online stores to grab what they can at the lowest price. It’s the Black Friday and Cyber Week experience.
For the wellness industry, there will be plenty of adding to carts and piling spa vouchers to gift to friends and family. These gifts will be a hit with Gen Z, who make wellness and relaxation a priority.
What brands can do to achieve heavy traffic and reach sales goals on Black Friday is to go all in on their social media marketing campaigns.
Social media agencies like us are excited about the Black Friday tradition, amping up campaigns for clients as early as now. But, really, what’s their secret? How can you maximize sales through marketing without being too aggressive or ‘salesy’ about it?
We’re handing you 4 authentic marketing ideas on a silver platter to get you started on planning ASAP.
Start The Hype – Start A Countdown To Black Friday
You’re not selling—yet. Stir the pot and spark excitement.
Chances are your consumers are planning for the big day like you are. Let the audience know what they can expect on Black Friday. What’s going on sale? Are you launching new products, too?
Schedule social media posts tactfully according to your content strategy. Avoid spammy behaviour!
On Socials: Instagram has a countdown sticker feature on Instagram stories, too. Make great use of this! Post a teaser 24 hours before Black Friday shopping begins, and let the anticipation sizzle.
Gift Guides In Disguise
Easy decisions, easy shopping. Gift guides are a list curated by the brand, usually themed around the question, “What should I get *insert an important person in your life here* for the holidays?”
This works especially well if you are well-practised with SEO and your brand has a wide range of products you can then categorise in themes. Perfect gifts for the skincare girlies. Massages that Dad needs on a weekend. The possibilities are endless!
Your gift guide can be incorporated as a section on your website, a blog post, or an email newsletter sent a week before Black Friday.
On Socials: When has the addition of Carousels on Instagram or Slideshows on TikTok ever failed us? Never. With a touch of amazing graphics, your gift guides can be posted on Facebook, Instagram, and TikTok.
Do It For The ‘Tok
TikTok trends are unstoppable. App users have a lot of fun breathing new life into old ones, coming up with their own, or reusing the same schtick over and over again because it generates the most views.
Doing a TikTok challenge for Black Friday promotion is a tried and true social media marketing strategy.
People don’t like being told to buy stuff. Ad agencies should focus their social media content on entertainment and information. An amalgamation of both would increase your engagement.
On Socials: Pick a trend that is popular among the wellness industry. It can be an audio, a dance challenge, or a meme template if it matches your brand voice.
P.S. We Have Discount Codes aka Email Marketing
Signed, sealed, and delivered straight to the inbox. Your Black Friday marketing strategy won’t be complete without an email blast.
These are a more personalized version of a countdown, a reminder for your consumers with a bonus in the bag. Offer discount codes or a super secret link that will take everyone on your subscription list to early access to the Black Friday sale.
Keep it as simple as possible, a gentle reminder rather than a big, in-your-face SALE sign that takes up all the space.
On Socials: The non-salesy approach social media marketing agencies can use with discount codes is to let the graphics speak for themselves. The captions? Keep it informative. Try not to sound like what an AI would generate if you prompt it to give a Black Friday caption.
One tip to remember to avoid a salesy approach in marketing is to be genuine. In that way, consumers aren’t just listening to you, but also, consequently, understanding the need they could potentially have for your products and services.
Even for a Black Friday sale, you’re still promoting the value of your product and conveying it through a smart marketing strategy. These 4 Black Friday marketing ideas for wellness brands to use on social media are capable of reaching a bigger audience without scaring them away with too much sales talk.
Planning your content strategy for Black Friday doesn’t have to be all about aggressive sales tactics. Focus on delivering value in what you post, ensuring your promotions resonate with your audience without overwhelming them.
Are you ready to ask the question? Social media marketing agencies in Canada are definitely ready. Prepare the lead-up, plan your goals, and make this Black Friday your most successful yet.